So you’ve decided to create a Media kit! Either brands are approaching you or like when I first made mine you are ready to approach some brands, congratulations! In this post I will be giving you a step by step guide to creating a media kit and everything you should include in it.
Disclosure: this post may contain affiliate links. That means if you click that link and make a purchase I may receive a commission at no cost to you. However, all opinions are my own.
I took a poll on twitter and with 120 votes I’ve determined that a lot of your are unsure if you need a media kit and even more of you aren’t sure how to make one. My goal for this post is to help you understand why a media kit is important and how to make one. Keep reading for a step by step guide to creating a media kit.
Why you need a media kit
Now you may be wondering what is a media kit used for? I did a poll on Twitter asking about Media kit’s and a lot of you aren’t sure if you need one or how to make one. When reaching out to brands this is something you MUST include. You may be thinking, well if they have questions they can ask me or if they want to know my Instagram username they can find it. NO! These people are very busy and if you don’t give them all the information they need upfront they will most likely just push your email aside and work with someone who’s included their media kit.
Making a media kit
You may also be wondering how do I create a media kit? My preferred method is Canva. You can make a profile for free and search media kit in their templates. There will be both free options and options that cost money that will appear from that search. I found one that I liked for free so you can definitely find a free one for yourself as well. I think Canva is a great way to make your media kit because you can insert social media icons for it as well as using links. You write down your links and then insert the link in your media kit and when the PR contact hovers over it with their mouse they can click on that link and automatically be redirected to your blog or social media platform. You may notice the theme easy is very important with media kits. If it’s easy with you from the start the company will be more willing to work with you moving forward.
About you
The first thing you want to include in your media kit is your about you section. I would include where you live and some quick interesting facts about you and what you like; something that might appeal to the PR contact. Including what country you live in can really help, as if you live in Canada and you approach a Canadian company they may be wanting to work with you more than someone who doesn’t live in Canada.
About the blog
Next I would have an about the blog section. In this section be sure to include what types of posts can be found on your blog. If you write about travel you can mention that your blog is mostly travel based which includes but is not limited to: hotel reviews, best vacation destinations, and travel guides just as an example. This section can really get the brand thinking about how they can benefit by working together through sharing what you feature on your blog.
Statistics
Something very important to include is your statistics. People often say you can’t make money with lower followers which is definitely not true! However, some companies just want to know your numbers so they can quickly decide if they want to work with you or not. When it come to which social media accounts to share I wouldn’t share them all. My email subscribers are less than 1000 so that’s something I decided to leave out. However, my Pinterest monthly views hover around 3.5 to 4 million every month! This is something I definitely want to include as that is a very high number that would stand out and appeal to a brand (if you want to learn more about how to increase your monthly Pinterest views you can read that post here). As far as blog statistics, I’ve included my WordPress follows as I host with them through BlueHost. The other blog stats you MUST include are your views per month and monthly unique visitors. You can find this information through your google analytics account.
Demographics
Next up I would include your demographics. Demographics are your readers, what countries do they live in? What are their ages? What is their sex? All this information can also be found in your Google analytics. This information is very helpful for brands because if they have a product that is directed towards teenage girls and they make up a large percentage of your viewers then the brand will know that you can be a good fit for them.
Collaboration options
Collaboration options is an important section in my opinion. You’re letting the brand know the options they have for working with you. It’s up to you what you want put in this section but some ideas are things such as giveaways, reviews, sidebar ads, etc. Some people put what each of these will cost in their media kit. If your just starting out you may need to do some reviews for free product only just to get some work under your belt. Some people say never work for free but we all have to start somewhere and I think reviewing a free product is fair when starting out.
Collaboration Pricing
I personally do not put any pricing on my media kit! If you’re website and social media accounts are continually growing then your prices can be continually changing. Also, I charge different brands different amounts. For example: if a company wants me to promote a scrunchie and they give me the scrunchie for free I will charge them differently to promote then I would charge a brand who gave me very expensive product for free such as a mattress.
Previous work
Previous work is something a brand will be excited to see. When listing the brands I would also link back to that blog post or Instagram post for them to read. However, if you don’t have any previous brand collaborations you will have to keep that section off for now. I didn’t have any previous work when I got my first collaboration and now I have quite a few to put on there for brands to see. The first place I reached out to was a hotel and I got the deal right away. You can read that post here.
Contact information
A bit of an obvious section would be your contact information. I would include your blog first and then all other social media platforms as well as your email so the brand knows how to contact you.
Photos
Lastly I would include some photos from your most popular blog posts. This will just give the media kit more life and show the brand exactly what they can be expecting in terms of content and quality.
I’ve decided to include a screenshot of an old media kit as an example to give you some additional help for yourself. As this is just a screenshot the links that I’ve inserted through Canva don’t work on here.
Media Kit Template
Now that you have all the information but are still maybe a little unsure of exactly how to put one together; check out my media kit template that I sell on Etsy. Not everyone is familiar with platforms like Canva that help you make media kit’s so I decided to make a template available to you so all you have to do in type in your own information and press save.
I hope this step by step guide to creating a media kit helped you out. Let me know if you have anymore questions about media kit’s, I would love to help and give any more insights on making your media kit.
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This was so so helpful!! Thank you so much for posting this! I’m pretty sure I was one of the people who voted in the poll who had no bloody idea what a media kit was or if I even needed it! This post explains everything so well and so clearly, I’m going to hopefully start working on my media kit now and will 100% be coming back to this post to help me!
So glad it was helpful! 🙂
Very intresting post!
I need a media kit and I will follow your advices for sure!
I’m so glad 🙂
This is such a useful post. I haven’t created a media kit yet but I know I do need to so now I know where to begin!
Good luck writing it 🙂
Great post! I’d heard of media kits, but really didn’t know what they were. Until now! Thank you. I will be using this post as reference. Thanks for the tips.
Awesome! Glad you liked it 🙂
Such an useful post, I am definitely looking into make one of my own
So glad 🙂
I was just starting to think about making a media kit for myself, since most of my work is client work its something I kept pushing to the back of my mind as I hate creating this sort of things for myself:) – but your post simplified it for me so now it doesn’t seem like such a daunting task. Thank you for a wonderful post.
Madi
https://madidearson.com/
No problem! It was really easy to make 🙂
Great information! I was just thinking about making a media kit myself, so I’m happy to have stumbled upon your post xoxo
Good luck with it 🙂
Thanks for this post! I’ve been wondering if it’s okay to list Pinterest monthly views instead of followers because I only have 1.1k actual followers but I’m up to 544k monthly views- it looks like that’s okay to list? I’m hoping to update our media kit at the end of the month to pitch to a few brands we want to work with for an big upcoming trip- this helped me figure out what to refine!!
It definitely is 🙂 Good luck pitching to brands!
this is so helpful! TYSM for sharing! I’m still working on mine but ahh, so much to do.. I’ll do it though lol
This was a helpful reminder so, thank you Brianna ♡
— Kiki | soyvirgo.com
Get to it and get to brand deals! 🙂
Thank you Brianna. I definitely need one now and I’m glad you’ve told me how. Next weeks goal: Media kit.
Sometimes we need someone to tell us what we need. Lol. Thanks again.
What a fantastic post! You make it all very clear & straight-forward, & I, personally, wanted to say thank you for that.
This was a great introduction to your blog. I can’t wait to read more. 😊
Thank you so much for sharing the amazing post darlin 💖 full of some fantastic tips and enthusiasm, keep smashing it girl 🙌
Really useful and helpful information there. Definitely going to look into doing this when my blog has started getting going again. Thanks x
I bookmarked this post for future use because my blog is fairly young (2 months) so I’m not sure if any company would want to work with me. But thank you for sharing; at least now I have something to start with.
Interesting! I have an account with Canva but I’ve never thought or heard of a media kit until just now reading your post! Great info ♥️
https://jessierenea.com/27-things-ive-learned-so-far-in-my-27th-year/
awesome!! I’ve been thinking of doing this so this was a good read to start!
Thanks for the good info!
You’re welcome!
Hi! Would you mind if I share your blog with my facebook group?
There’s a lot of people that I think would really enjoy your
content. Please let me know. Thanks
Of course! Hope it helps 🙂